So you’ve heard the term digital product, but you’re not exactly sure what it means.
Maybe it popped up in a podcast. You saw someone selling a Canva template on Instagram. Or maybe you’re just deep in the “how can I actually make money from home” rabbit hole and landed here from Google.
Whatever brought you here, I’m glad it did! Because this business model is one of the simplest, most doable ways to earn online.
A lot of people think you need to be techy, have a massive following, or be a YouTube guru or Etsy seller to make great money online. And that couldn’t be farther from the truth!
Digital products are quietly changing the game for everyday moms who want to create income on their terms. And once you understand what they are (and how they actually work) you’ll see why!
So let’s break it down!
What Is a Digital Product?
A digital product is anything you can create once and sell online again and again without shipping, inventory, or ongoing delivery.
It’s not a service.It’s not physical. And it’s not something you need to remake every time someone buys.
Think:
– A PDF guide or ebook
– A Canva template or printable planner
– A Notion dashboard
– A Google Sheets budgeting system
– A mini-course recorded on Loom
If it solves a problem, can be delivered online, and doesn’t require you to be present every time someone buys, it’s a digital product!
And the best part? It scales without stealing your time!
Why More Moms Are Turning to Digital Products
There’s a reason this is my absolute favorite business model to recommend, especially to women who don’t have a ton of time or tech skills.
We’re not talking about cold DMs, dancing on TikTok, or building something massive from scratch. This is about turning something you already know or use into a simple, helpful resource that can sell on repeat!
You can create a digital product in the margins of your day. During nap time, after bedtime, or on a quiet weekend afternoon. You don’t need to take on clients or jump on Zoom calls. There’s no inventory to store, no packages to ship, and no overhead to worry about. Most of the tools to create and sell your product are either free or super affordable. And the best part? You stay in full control of your time and your schedule.
Digital products let you build income around your life, not the other way around.Need help figuring out what kind of product to create? Grab the free 500 Digital Product Ideas guide! It’s packed with beginner-friendly inspiration across dozens of niches.
How Do Digital Products Make Money?
This is where things get fun, because it’s so much simpler than most people think!
Here’s the real-life path:
- Pick a niche or problem you know how to solve. Budgeting? Homeschooling? Crocheting? Organization? Hair braiding? Literally anything you’re naturally good at!
- Create a simple offer. This could be a guide, planner, tutorial, or mini-course using tools like Canva, Loom, or Google Docs. This doesn’t have to be huge. Need a starting point? Read “Digital Product Ideas You Can Create During Nap Time”
- Upload to a delivery platform. I recommend Flodesk to start! It’s like the Canva of email marketing platforms (easy to use and STUNNING templates included!), and it has a beautiful Checkout feature, PERFECT for your digital products!
- Promote it! Share it on Instagram, Pinterest, your blog, or wherever your people hang out online!
You don’t need a big audience. No need to be techy. All you need is a plan and the confidence to start.
Real-Life Digital Product Ideas Moms Are Already Selling
You don’t need a fancy title or years of experience. Most of the women doing well with digital products are simply sharing things they’ve already created for their own life and turning them into something others can use too!
Here are a few examples to get your wheels turning:
- A homeschool mom offering engaging unit studies
- A speech therapist sharing printable articulation cards
- A meal planner selling seasonal recipe packs in Canva
- A mom who knows how to crochet selling beginner crochet patterns or basic stitch tutorials
- A piano teacher offering beginner practice trackers
- A postpartum doula with a newborn prep checklist
- A financial coach bundling her family budget system in Google Sheets
If you’ve ever said “I made this for myself because nothing else worked, ”you probably already have a digital product idea worth selling!
What Makes a Good Digital Product?
Let’s clear up a big misconception: You don’t need to create something revolutionary.You just need to create something useful.
The best digital products are:
Simple to Consume
People don’t want fluff. They want clear, actionable help. Think: “How can I get them a quick win?”
Specific to a Niche
The more targeted, the better. “Meal plan for busy moms” will outsell “healthy recipes for everyone.”
Designed for a Real-life Need
Busy moms. Overwhelmed teachers. Makers or artists wanting to learn a new craft/hobby. Coaches with no systems. If your product fits into their life instead of requiring a lifestyle change? It’ll sell.
Easy to Deliver
If someone can access it instantly via email or a download link, you’re golden.Still not sure what to create? That’s exactly what the Beginner’s Guide to Digital Products walks you through step-by-step! (It’s a free download – may as well snag it!)
Common Myths That Might Be Holding You Back
If you’re starting to think, “Okay… maybe I could actually do this,” you’re not alone.
But before we go any further, let’s clear up a few misconceptions that might be holding you back. Because chances are, the things you think disqualify you? They actually don’t.
Let’s bust a few:
“I need to be tech-savvy” Nope. Tools like Canva, Loom, Google Docs, and Flodesk are made for beginners!
“I need a big audience.” Nope again. You can make your first sales with a handful of engaged followers and a clear message.
“I have to make a full course.” Definitely not. Some of the highest-selling products I’ve seen are $17 templates or $9 checklists. Courses can come later, just start small for now!
“I don’t know what to create!” You will. Promise. You can use my Custom Idea Generator AI Bot inside Made to Sell to come up with the perfect idea for you!
Where to Start If You’re Curious
If your wheels are turning, that’s your sign to keep going.
Here’s what I recommend next:
→ Download 500 Digital Product Ideas — A perfect place to brainstorm what to create, even with no niche.
→ Grab The Beginner’s Guide to Digital Products — It maps out the whole creation + launch process in plain English.
→ Read This Next: Digital Product Ideas You Can Create During Nap Time — Because time is tight and simplicity matters.
→ Check out Made to Sell — My step-by-step mini-course to help you create and launch your first product in a week. (Just $27!)
You don’t have to do it all right away. But even one small step today gets you closer to something real.
Final Thoughts
You don’t need to be an expert. You don’t need a perfect plan. You just need a simple offer and the belief that this can work for you (yes, even with a baby on your hip and a sink full of dishes).
Digital products changed everything for me. And now? They’ve helped hundreds of other women build freedom-friendly businesses in the margins of their day.
If you’ve been looking for a way to earn online that actually fits into your life…This might be it!
view + leave comments . . .